Local SEO · Answer

Can I use customer reviews on my website?

Yes, with appropriate permission and accurate attribution. Do not fabricate testimonials, distort what a customer said or add misleading review markup. To apply this to your website, start with the specific page or setting involved. The testimonial is real, relevant and does not imply unsupported guarantees. Follow the quick checks below or use the linked full guide for a more complete walkthrough.

A quick way to handle this

Start by confirming the live URL or record involved and what the visitor is trying to accomplish. Use a short relevant excerpt near the specific product or service it discusses, with clear attribution where permitted.

Avoid fabricating star ratings, changing the review's meaning or marking up self-serving reviews for rich results against platform policy.

Practical example

A verified customer comment about careful installation can support an installation page if quoted accurately and permission allows.

This is a hypothetical illustration; verify the facts and settings for your own website before applying it.

How to check the result

The testimonial is real, relevant and does not imply unsupported guarantees.

Check the public version of the page, not only an editor preview. Record the affected URLs and whether any remaining issue needs a deeper review.

One mistake worth avoiding

Inventing customer stories or applying review schema to make the business appear independently rated.

Search engines choose their own ranking and indexing outcomes. Focus on producing an accurate, usable page rather than promising a particular placement.

Key takeaways

Confirm that a review is authentic, permission to quote it is appropriate and the wording is accurate.
Avoid fabricating star ratings, changing the review's meaning or marking up self-serving reviews for rich results against platform policy.
The testimonial is real, relevant and does not imply unsupported guarantees.